Dashboard Customers Segments

Customer Segments

Analyze customer groups, revenue distribution, and growth patterns.

Total Segments

All customer groups

This quarter

Customer Segments

6 +2 new

Enterprise

312

+8.4%

Mid-Market

892

+5.2%

SMB

1,643

+3.1%
Jan Apr Jul Oct Now

High Value Users

487

17.1% of customers

Revenue Share

72.4%

Avg MRR

$132.40

+6.8%

Churn Risk Segment

418

14.7% of customers

At-Risk MRR

$18,420

+23 this month

Save Rate

34.2%

Segment Distribution

Users by segment type

2,847 total
2,847 Users
Enterprise & Business
1,571 55.2%
Pro Users
892 31.3%
Trial Users
250 8.8%
Free Users
134 4.7%

Segment Growth

Growth by segment over time

Total MRR

$88,797

+5.4% vs last month

Avg ARPU

$31.18

+2.6%

Retention

92.8%

+1.2pp

2K 1.5K 1K 500 0
Jan Mar May Jul Sep Nov Now

High Value

Top revenue contributors

487 users

+12.3%

$64,320

MRR

Trial Users

Active trial period

250 users

+47 new

28.4%

Conv. rate

Power Users

Daily active usage

634 users

+8.1%

98.2%

Retention

Enterprise

Large organizations

312 users

+8.4%

$135.19

ARPU

New Users

Joined last 30 days

342 users

+18.2%

67.4%

Activation

Inactive

No login 30+ days

195 users

+12 new

$2,145

At-risk MRR

Segment Details

Performance by customer segment

Segment Users MRR Growth Churn Risk Status

Enterprise

Large orgs, $100+/mo

312 $42,180 +8.4%
Healthy

Mid-Market

Growing companies

892 $28,544 +5.2%
Healthy

SMB

Small businesses

1,643 $18,073 +3.1%
Healthy

Startup

Early-stage teams

245 $4,410 +12.6%
Growing

Agency

Service providers

178 $8,010 +6.8%
Healthy

Freelancer

Individual users

134 $1,340 -1.2%
At Risk
Showing 6 of 6 segments