Dashboard

Welcome back, John. Here's your subscription analytics summary.

Revenue Overview

Recurring revenue metrics

Live

Monthly Recurring Revenue

$48,520 12.3%

ARR

$582K

+18.7%

Growth Rate

15.2%

+2.1pp

ARPU

$21.72

+4.8%
Mar 5 Mar 12 Mar 19 Mar 26 Today
New $8.2K
Expansion $3.4K
Churn -$2.1K
Last 30 days

AI Insights

Churn Risk Detected

23 accounts showing decline in usage over 14 days

Revenue Anomaly

Unusual spike in downgrades from Pro plan

Recommendation

Offer annual discount to 47 trial-ending users

8 new today
View all →

Failed Payments

Failed This Month

128

+8.4% vs last month

Retry Rate

72.3%

Recovery

61.8%

Revenue at Risk

$14,230

Recovery progress 61.8%

$8,790 recovered · $5,440 still at risk

Top failure reasons

Expired card
42%
Insufficient funds
28%
Card declined
18%
Review failed payments

Subscription Growth

MRR trend over time

Current MRR

$48.5K

+12.3% vs last mo

Net New MRR

$5.3K

+$1.2K expansions

Subscribers

2,234

+84 this month

$50K $40K $30K $20K $10K $0
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Now

Customer Segments

Breakdown by status

2,847 total
New
342 12.0%
Active
1,892 66.5%
At Risk
418 14.7%
Churned
195 6.8%

Plan Distribution

Active plans
2,234 Subscribers
Pro Plan
1,124 50.3%
Business
687 30.8%
Starter
312 14.0%
Free Trial
111 4.9%

LTV vs CAC

12-month avg
Lifetime Value +14.2%

$2,340

Acquisition Cost +3.1%

$580

LTV:CAC Ratio 4.03x
Payback Period 4.8 months

Recent Activity

View all

New Subscription

Acme Corp upgraded to Business plan

2 min ago

Plan Upgrade

TechStart Inc moved from Starter to Pro

18 min ago

Payment Failed

CloudSync Ltd — retry scheduled

34 min ago

Churn Alert

DataFlow Inc cancelled Pro subscription

1 hr ago

Payment Recovered

BuildRight Co — $299 recovered via retry

2 hrs ago

Trial Started

Nova Labs began 14-day Pro trial

3 hrs ago