Churn Risk Cohorts
Identify at-risk customers and reduce revenue loss.
High Risk Customers
Immediate attention required
Total At-Risk Customers
14.7% of total customer base
High Risk
89
Medium Risk
184
Low Risk
145
Medium Risk
184
44.0% of at-risk
MRR at Risk
$8,280
Avg Days to Churn
42 days
Low Risk
145
34.7% of at-risk
MRR at Risk
$3,910
Retention Rate
78.4%
Churn Prediction Trend
At-risk vs saved customers
At Risk Now
418
+23 this month
Saved This Month
67
34.2% save rate
Revenue Impact
-$6,230
Net MRR loss
Risk Distribution
Breakdown by risk level
At-Risk Customers
Customers requiring immediate attention
| Customer | Plan | MRR | Risk Score | Last Activity | Status | Action |
|---|---|---|---|---|---|---|
CloudPeak Systems Declining usage |
Business | $1,450 |
|
14 days ago | High | |
VeloCity Labs Failed payments |
Business | $2,100 |
|
21 days ago | High | |
BrightWave Co Support tickets |
Pro | $980 |
|
7 days ago | High | |
QuickForm Inc Downgrade request |
Pro | $640 |
|
3 days ago | Medium | |
StackPilot Low login frequency |
Starter | $520 |
|
5 days ago | Medium | |
LaunchHub Declining usage |
Starter | $380 |
|
1 day ago | Low |