Churn Overview
Monitor churn trends, retention rates, and at-risk customers.
Churn Rate
Monthly customer churn
Monthly Churn Rate
Improving — down from 4.5%
Churned
195
Lost MRR
$8,420
Avg Tenure
6.2 mo
Retention Rate
95.8%
Overall retention
At Risk Users
418
14.7% of customers
Revenue at Risk
$18,420
Save Rate
21.8%
Churn Trend
Churn rate over 12 months
Current
4.2%
-0.3pp MoM
12-Mo Avg
4.8%
vs 5.2% prior year
Target
3.5%
0.7pp to go
Churn Breakdown
Voluntary vs involuntary
AI Prediction
Predicted Next 30 Days
~23 customers
Model Confidence
89.2%
Risk Level
Top Churn Reasons
This monthRetention Suggestions
Offer annual discount
47 price-sensitive users eligible for 20% off annual plan
Re-engagement campaign
Send personalized emails to 89 inactive users
Extend trial period
34 trials expiring soon — extend by 7 days to boost conversion
Payment retry automation
Auto-retry 66 involuntary churns with updated dunning
At Risk Customers
Customers most likely to churn
| Customer | Plan | MRR | Risk Score | Last Activity | Action |
|---|---|---|---|---|---|
Acme Corp Price sensitive |
Pro | $249 |
|
3 days ago | |
TechStart Inc Competitor interest |
Business | $149 |
|
7 days ago | |
DataFlow LLC Low usage |
Pro | $249 |
|
14 days ago | |
CloudNine Support issues |
Starter | $29 |
|
2 days ago | |
PixelWorks Price sensitive |
Business | $149 |
|
5 days ago | |
StreamLine Competitor |
Pro | $249 |
|
1 day ago |